We suggested that in order to help ease the transition from old to new, they needed an alignment tool. For this project, that came in the form of a custom gift bag filled with new branded goodies. We included a soft, tri-blend tee shirt, a high quality journal book with debossed logo, ink pens and one of our favorite coffee mugs.
All of the products were shipped to our office where we sorted and labeled each bag for the individual team members. Once all of the manual labor was done, we coordinated the logistics of a timed arrival of the bags at all of their office locations in the US and China. When the big reveal was made, the employees were ecstatic with many of them immediately changing into their new shirts and making coffee in their new mugs.