Mother’s Day Done Right
Knoxville TVA Employees Credit Union came to us in search of way to show their appreciation for their members on Mother’s day. When tasked with this challenge we knew that we needed to come back with ideas that would be used on a daily basis and had a high perceived value.
This perception needed to come not just from the product itself, but from the reason for which it was given – to remind members that the Credit Union sees them not just as account numbers but as unique individuals.
We collaborated with the marketing team and came up with the idea to give mothers that entered the branches that day a beautiful, rose gold compact mirror. Not only is the color on trend with their audience, but it was a perfect reminder of the Credit Union and their unique relationship with every member. The mirrors are small, but the impact was huge. Members were surprised and delighted to receive such a nice gift just for being who they are.
